Google, Facebook, TikTok, and Facebook-owned Instagram are all suppressing any advertising for Alex’s War, a documentary about the heavily censored radio host Alex Jones, in the runup to the film’s premiere.
Alex’s War premieres on July 23, and early indicators suggest it will be highly successful. Over the weekend, the documentary shot up the iTunes movie preorder rankings, reaching the #2 spot — just behind the biggest blockbuster of the summer, Top Gun: Maverick.
Yet this success has been achieved without the help of Big Tech advertising.