A new company from Katrien Grobler seeks to license human likenesses to AI companies creating content. She believes that "in 2030, 99% of all content will be AI-generated." Through her new company Twinnin, she proposes to ensure that "at least 50% of humans [in film and TV]" are "absolutely digital twins."
In practice, this means that she would sell usage rights to AI companies on behalf of human beings whose likeness is then used in AI-generated content. Grobler’s Twinnin will essentially sell AI clones for use in AI content. Actor Matthew McConaughey recently trademarked his likeness and voice so that he could not be used in AI content without his consent.
Katrien Grobler, founder of AI twinning app Twinnin, says “in 2030, 99% of all content will be AI-generated,” which is why her vision is to ensure that “at least 50% of humans [in film and TV]” are "absolutely digital twins."
— Deadline (@DEADLINE) June 4, 2026
Grobler also explains how Twinnin is compliant with… pic.twitter.com/fnn3na3aoW
