AI Integration With Email Marketing Could Reduce Shopping Cart Abandonment

When Google stepped in last week with its new Retail Search product, it put a spotlight on the retail industry’s abandonment issues, wherein U.S. merchants lose out on $300 billion in sales because consumers can’t find what they’re searching for.

But that’s only the tip of the iceberg: Shopping cart abandonment, where a customer places an item in a virtual cart but never checks out, impacts 75 percent of purchases globally and can cost merchants about $4 trillion each year.

Google isn’t the only one focusing on this issue: Smaller companies, such as retail software provider Fast Simon, are also trying to optimize the shopping experience for both merchants and consumers in order to boost conversion rates and increase average order values.