9 Ways to Pivot Your Business After a Crisis Like COVID-19

Despite how much you may have loved that little coffee shop in the centre of town, it may have been near impossible for it to survive the effects of COVID-19. Small businesses who were once reliant on in-person shopping have been hit extremely hard. This can be due to an absence of an online site or mobile app, knowledge on ways of promoting themselves, or even efficient methods of catering to their customers in digital ways.

That being said, an array of industries including hospitality, retail, entertainment, and FMCG have all reported a decline in employment by 50% as well as sales being down by 52%. So, how exactly should small companies deal with the aftermath of a crisis? A helpful solution would be to adapt and learn to pivot their businesses in accordance with the pandemic.

Ways to Improve Business Strategy During Crisis

As a small business, you may be questioning: How do I pivot my business? Or what exactly does it mean for businesses pivoting during COVID? A boutique company during these times has the best chance of survival by readjusting their business strategies, ways of reaching consumers, and prioritising the use of all things digital. Below is a list of 9 possible solutions for struggling businesses: