Whether it’s your homepage copy, your Facebook ads, or the CTA in your latest ebook, anytime you communicate with people through words, you have an opportunity to make an impact through your marketing messaging. The stronger, more consistent your messaging, the more people are compelled to learn more, click around, sign up, download, etc.
Unfortunately, many brands either miss the mark or don’t make the impact they should. Whether their messaging is too inconsistent or too generic, it’s a lost opportunity. We hate to see bad messaging happen to good brands, so today we’re sharing our best tips to craft messaging that really converts.
How to Write Better Marketing Messaging
Strong marketing messaging is about communicating who you are and what you offer in a way that resonates with the people you’re trying to reach. Here’s how to make your messaging stick—no matter your industry.