Email marketing has always been one of the most affordable and effective online-marketing strategies, driving revenue with a click of the mouse and allowing you to maintain a strong relationship with your customers and user base.
It’s also highly measurable, allowing you to optimize and fine-tune your campaigns to drive ROI that outperforms all other marketing channels. Many businesses put very little effort into their email marketing, and it shows.
We are constantly bombarded with email marketing, and I am sure you have hit "delete" more than your fair share of times. Maybe the subject line didn’t intrigue you, or the email just screamed "advertisement."