There were 3.9 billion email users worldwide in 2019, and that figure is expected to reach 4.5 billion by 2024. While that poses a bright future for email marketing, you need to note that the numbers may include all kinds of users, including disposable email address users. What many business owners don’t know is that they need to keep an eye on such emails and in many cases even keep them out of distribution lists.
In this article, we’ll dive into some of the threats disposable emails may pose and explain which of the addresses should be avoided. But let’s get into the basics first.
1. What Disposable Email Domains and Addresses Are
A disposable email domain is the domain name appended to a temporary email address. Disposable email addresses are email addresses created for short-term use (limited time or number of uses) that give users anonymity. That’s why they’re also called “temporary,” “dark,” “throwaway,” or “burner” email addresses. You can throw them away anytime you want to, like a burner phone, and they help you maintain your privacy, hence the term “dark.”