Email marketing is the keystone to driving sales in any business with an online presence. It isn’t enough to have a website because 70% of people leave your site and never return.
And social media is also a chancy platform to use. There’s no predicting how its algorithm will change and impact whether your audience will see your content or not. If you get blocked for an avoidable reason or have your account removed, it can be overwhelmingly challenging to reinstate your account and make up for the time lost.
In the end, you need to have a direct way to communicate with your audience and email marketing does just that.
But what happens when you’re sending out emails but you aren’t seeing sales? Email marketing is known to create the most number of sales out of any marketing tools. If your conversion rates are down, then it’s time to make some changes and figure out what’s wrong.