5 Reasons for Advisors to Use Financial Wellness in Their Content Marketing

Content marketing isn’t just the wave of the future — it is the wave of the present. Many people ignore direct mail and use internet ad blockers, making it more and more difficult to reach your target audience. But content marketing can change all that.

What Is Content Marketing?

Content marketing is using interactive and educational information to target a specific audience. This goes beyond simply having a blog on your website. A solid content marketing strategy includes articles, infographics, webinars, interactive tools and social media.

This may sound overwhelming, which is one reason that 62% of companies outsource their content marketing. But the benefits are undeniable. Content marketing generates three times as many leads as traditional marketing at less than half the cost.