5 Mistakes You're Making With Your Email List

Things aren’t always as they appear, and this especially applies to email marketing. The email landscape changes frequently, yet some misconceptions persist. As some of the attitudes and practices of yesteryear no longer apply, take a look at five misconceptions you may have about email marketing.

Back when email was new, it was an exciting moment when you heard “You’ve got mail.” These days, email is so common that all ages, occupations and demographics are using it. In fact, by the year 2024, researchers estimate that 4.4 billion people will be using email. However, the fact that everyone has an email address doesn’t make it less meaningful or valuable. In fact, the reverse is true.

To give it a monetary value, an email address is worth $113.48. But look at it from the perspective of potential and trust. People look in their inbox quite a bit — typically 143 minutes daily. Some people have the same email address for many years, meaning you could be communicating with them for a long time. There’s potential to build rapport and market to them.