Building a blog is the very first step to get an online presence. Creating content for your blog is the second step. And the third step is to get targeted traffic. However, this is not the end. If you start to receive targeted traffic but only a few of them read your content or stay in your blog, then this is not a success story.
Your goal is to receive as many targeted visitors as possible to your blog, as well as make them stay and engage with your content as much as possible. Otherwise, Google will rank you down for a high bounce rate & your website’s future is uncertain.
Why do you need to focus on click-through rate?
This is the main reason why you should focus on increasing CTR (Click-through rate) in content marketing. According to Moz’s research, 2 million blog posts, 864K hours of video & 294 billion emails are created & sent by millions of internet users every day.