Many entrepreneurs choose to concentrate on building their social media followers and seldom give any thought to creating and growing a list. Social media followers are valuable but they don’t grow the one list you actually own. And it leaves your audience susceptible to the whims of whatever platform you’re on.
Email, however, is a proven method to reach your audience and cultivate the long-term relationships that translate to cash in your pocket.
Everything goes better if you make a plan well in advance and that applies to everything from road trips to list-building campaigns. Generic plans never perform as well as specific ones so be as detailed as possible.