Business owners everywhere incorporate marketing tactics every week and every month to tell the world about their mission and their products or services. Without marketing not a single soul would know you have a business, never mind want to make a purchase with you.
Why? Because people purchase from those who they know, like, and trust. It’s important they know that you’re a real person with real feelings instead of someone who only cares about the almighty dollar. And they want to know you’re not a scam artist who will steal their last dollar without providing a product. They want to hear recommendations from others who have purchased before them to be sure your product delivered what it promised.
People with purchase power want a relationship with you before they buy.