4 Email Marketing Mistakes Affecting Your Conversions (And How to Fix Them)

If you’re like many business owners, you use email marketing to stay in contact with your customers and nurture leads. After examining internal data and numerous outside case studies, it’s clear that email is one of the most effective ways to build rapport, increase sales, and grow your business.

Globally, over 4 billion people use email to stay in contact with friends and brands. This broad reach means you’ll have no problem connecting with your target audience.

But the benefits don’t end there.

From a financial standpoint, email gives businesses an average return on investment of 4,440%! It’s easy to see that there are clear benefits to using email as a marketing tool, but you have to get it right.