When the pandemic struck, many email marketers found themselves with challenges, for obvious reasons. With so many people ditching all shopping for bare necessities, numerous brands found it difficult to market their non-essential products.
Various surveys show that many email marketers have been sending fewer emails than they used to, and that their open rates either decreased or stagnated.
Brands operating locally have found a roundabout solution: they promptly started offering home deliveries. This strategy, sadly, doesn’t work for everyone, as it is largely reliant on the actual type of products a brand sells.