Social media is no longer used just for the purpose of socializing. Over the years it has evolved into a powerful marketing platform and marketers are thoroughly taking advantage of it to boost their conversions.
After all, it’s one of the most effective platforms for attracting new leads and converting them into sales. According to studies, 78% of salespeople engaged in social selling are outselling their peers who aren’t.
So not using social media marketing for your business would only mean leaving out money on the table. But you surely don’t want that to happen.