Direct-to-Consumer (D2C) brands increased their email conversion rates by 26% YoY in January and February, according to a new study from LiveIntent.
DTC ads performed best in consumer-oriented newsletters. For instance, those focused on personal finance enjoyed a 2x higher than average click-through rate (CTR) while shopping newsletters were 60% above average in conversions
The study also found that Saturday and Sunday pulled a 12% higher click-through rate than weekdays, and a 6% higher click-to-conversion rate (CCR).
In addition, the CTR is 57% higher than average on tablets, and 20% on mobile devices.