2021 Email Marketing Strategy: How to Plan for the Unplannable

One painful lesson of 2020 was learning how fast marketing plans could go obsolete thanks to the COVID-19 pandemic and the resulting economic and social changes.

Now, as 2021 rolls out, you might be wondering whether it’s realistic to try to plan beyond the next few campaigns in case something else – either good news or another disruption – is waiting around the next corner.

The short answer: Yes, you can and must plan.

A coordinated plan for email marketing strategy is always better than lurching from one campaign to the next, even if it’s quarter by quarter instead of a year-long coordinated effort.