10 Tips to Create Blog Posts That Convert

Blogging is an effective marketing tool that is sadly underutilized by some businesses. Unfortunately, e-commerce websites fail to see the value of a blog and see it as a distraction.

Understandably, churning consistent quality content may be outside their field of expertise. And populating your website with low-quality content is the worse strategy. You will only lose yourself in the ocean of words that are published daily. For example, on WordPress alone, there are 2.3 million blog posts each day.

While blogging is not a requirement for a successful website, it can go a long way to establish your credibility, generate new traffic, and promote your products and services. Previously, we’ve shared strategies for success with copywriting and social selling and tips for writing captivating blog posts.