10 Tips for Email Marketing Success

According to recent 2021 data, more than 319 billion emails get sent every single day. Whether personal or professional, individuals are constantly refreshing their inboxes for new messages. This creates a massive opportunity when considering which digital marketing tactics you should invest in for your business.

Email marketing is a powerful tool used to build and strengthen your relationships with customers and communicate key messages regarding business initiatives. In fact, email marketing has proven to generate the greatest ROI compared to other digital marketing efforts (up to 3380%). With so much potential, it’s extremely important to set up and launch your email campaigns correctly. Below are 10 helpful tips to help you get started!

Don’t Oversend Emails

Ever hear the saying “the more the merrier?” While this may be true in some cases, it isn’t the case when it comes to your email campaigns. The last thing you want to do when trying to increase your conversions is flood your customers’ inboxes. More often than not, this will result in a higher unsubscribe rate than anything else. Whether you’re sending a welcome email, abandoned cart email, company update, or are trying to push a promotion, remember to put yourself in the shoes of your audience.

business diagram by Steve wilson is licensed under Flickr CC BY 2.0

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