Opening Up the Email Marketing Engine to Artificial Intelligence

With an average open email rate of 18.0% in 2020, it’s not like marketing teams are crushing this email thing. Wait, isn't 18% pretty good? We get that standards are low here, for sure. Bottom-line? Email remains a priority.

About four billion people have an inbox. It’s a tough sell to abandon that marketing strategy. But working through the sludge of open rates, send times, tone, content, links and the looming unsubscribe monster remains an absolute grind for marketers.

Some say artificial intelligence (AI) can help. In fact, it’s become one of the early go-to use cases for AI in marketing, according to Paul Roetzer, CEO and founder of the Marketing Artificial Intelligence Institute.